Slotkin memo
Memo
Published January 14, 2025

The Slotkin Method: How Democrats Can Win the EV Messaging War

Democratic Congresswoman Elissa Slotkin faced an onslaught of anti-electric vehicle ads in her hotly contested Senate race. She put Michigan at the heart of every message and made it clear that her support for EVs reflects her commitment to Michiganders, not the climate movement. Her strategy is a blueprint for Democrats who hope to set the record straight and stick up for clean energy.

Photo of Mary Sagatelova
Senior Advocacy Advisor
Photo of Emily Becker
Deputy Director of Communications for the Climate & Energy Program
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