The 2028 primary is still a long way away, but countless hopefuls are already floating trial balloons, and gallons of ink has already been spilled profiling potential 2028 candidates, including their strategies and “lanes.” This August, Third Way worked with Global Strategy Group to conduct an online survey of 1,400 registered voters who are likely to vote in a Democratic presidential primary. The purpose was to understand who the people are that will likely determine the next Democratic nominee for president, what they value, and what they want to see in the next Democrat at the top of the ticket.