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Third Way

Series

Repository of Third Way’s Higher Education Public Opinion Research

Each year, nearly 20 million students attend colleges and universities across the United States, with taxpayers investing $120 billion to those institutions – making higher education one of the biggest investments someone can make in their lifetime. And yet, only half of students that start college ever finish (a statistic that becomes even more abysmal for low-income students and students of color), and students who don’t finish are three times as likely to default on their loans. Despite the stark realities of higher education’s leaky pipeline, advocates and policymakers continue to face roadblocks when talking about the need to strengthen accountability in higher education. To move the needle on these conversations, Third Way, in partnership with Global Strategy Group, has undertaken a multi-year, multi-round public opinion research project to learn how a variety of key audiences (including students, likely voters, parents, business leaders, institutional leaders, and more) talk about improving outcomes and holding institutions accountable. This series of research aims to highlight how stakeholders view our nation’s higher education system, and offers insight into how to shift the narrative from one that focuses solely on cost, to one that centers around the importance of getting all students both to and through college.

Complete College America P082
Polling Published June 26, 2026

​Shining the Spotlight on Regional Public University Students

Ben Cecil

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Presentation Published March 9, 2026

What Voters Think About New Higher Education Loan Limits and Accountability Reforms

Ben Cecil, Michelle Dimino

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Polling Published March 9, 2026

Now More Than Ever, Democrats Support Higher Education Reform

Ben Cecil

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Memo Published February 20, 2026

Messaging Playbook: Navigating DEI in Higher Education

Ben Cecil

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Report Published April 10, 2025

For Gen Z, Student Debt Is Scarier Than a Low-Paying Job

Ben Cecil

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Memo Published March 6, 2025

What Do Republican Voters Want on Higher Education

Ben Cecil

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Blog Published November 1, 2024

How the Biden-Harris Administration Is Fulfilling Voters’ Higher Ed Accountability Wishlist

Ben Cecil

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Memo Published August 15, 2024

How High School Students Are Thinking About Higher Ed

Ben Cecil

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Report Published May 14, 2024

Voters Want Less Talk and More Action on Higher Ed Value

Ben Cecil

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Memo Published December 22, 2023

Talking about Student Experience and Belonging with Right-of-Center Audiences

Ben Cecil

Gainful Employment
Blog Published August 18, 2022

Why the Gainful Employment Rule is a Political Winner

Shelbe Klebs

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Blog Published October 27, 2021

Voters Want to See Big Higher Education Investments in Build Back Better

Tamara Hiler

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Memo Published June 29, 2021

One Year Later: COVID-19s Impact on Current and Future College Students

Shelbe Klebs, Rachel Fishman, Sophie Nguyen, Tamara Hiler

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Memo Published May 19, 2021

Messaging Playbook: How to Talk About Accountability in Higher Ed

Nicole Siegel, Tamara Hiler

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Memo Published January 21, 2021

One Semester Later: How Prospective and Current College Students’ Perspectives of Higher Ed Have Changed between August and December 2020

Tamara Hiler, Rachel Fishman, Sophie Nguyen

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Infographic Published January 14, 2021

How the Pandemic Prioritized Higher Ed Value

Tosin Akintola

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Memo Published December 17, 2020

How COVID-19 Made Higher Education Value a Top Priority

Tamara Hiler

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Memo Published September 2, 2020

New Polling from New America & Third Way on COVID-19’s Impact on Current and Future College Students

Rachel Fishman, Tamara Hiler

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Memo Published August 6, 2020

A Crisis of Oversight: How Coronavirus Deepened Voters’ Desires for Accountability in Higher Ed

Tamara Hiler

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Polling Published December 19, 2019

Strings Attached: Democratic Primary Voters Want Targeted Investment in Higher Ed

Tamara Hiler, Lanae Erickson

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Polling Published June 17, 2019

Beyond Free College and Free Markets: Voters Want Greater Accountability in Higher Ed

Tamara Hiler, Lanae Erickson

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Polling Published April 11, 2019

College Administrators Support Greater Accountability in Higher Ed

Lanae Erickson

Cap Dipolma Book
Primer Published September 17, 2018

How to Talk about Higher Education

Tamara Hiler, Lanae Erickson, Wesley Whistle

National Online Survey of College Students - Education Attitudes
Polling Published April 28, 2014

National Online Survey of College Students - Education Attitudes

Third Way

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Third Way in the News Published January 22, 2021, Inside Higher Ed

10 Months In (external link)

Tamara Hiler

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Third Way in the News Published February 2, 2021, Inside Higher Ed

‘We’re the Guinea Pigs’ (external link)

Tamara Hiler

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Third Way in the News Published November 26, 2018, Wall Street Journal

Why Democrats Have Stopped Talking About Free College (external link)

Tamara Hiler

College Students Walking
Third Way in the News Published June 17, 2019, Inside Higher Ed

The Public's Support for (and Doubts About) Higher Ed (external link)

Tamara Hiler, Lanae Erickson

Nuances of free college
Third Way in the News Published September 28, 2020, Inside Higher Ed

The Nuances of the Free College Debate (external link)

Tamara Hiler

Question of trust
Third Way in the News Published September 14, 2020, Inside Higher Ed

A Question of Trust (external link)

Tamara Hiler

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Third Way in the News Published August 31, 2020, Inside Higher Ed

No DeVos at Republican Convention (external link)

Tamara Hiler

Education
Third Way in the News Published July 15, 2019, Alabama Political Reporter

Opinions on higher education revealed in new survey (external link)